2017 Property Forecast: Sydney’s Next Investment Hotspot

Blink and you’ll definitely miss out. That’s how quickly the demand for property in Sydney’s city fringe suburb Waterloo is attracting attention. And the latest residential apartment development to hit the streets – Iconic is no exception.

The name says it all

Fusing luxury living steeped in timeless heritage and industrial design, one might wonder how these distinctly different elements come together to create something truly iconic. You only need to take one look at its surroundings to be convinced that the revival of the historical 1920s built Chubb factory – an icon in itself, sets the benchmark for a new style of inner city living in Sydney. It’s a rare find and one that is being snapped up by property seekers, in search of a fresh approach to the current ‘cookie cutter’ market.

Developed by Thirdi Group in partnership with Milligan Group, Iconic consists of 76 intricately designed studio, one, two and three bedroom apartments with a thriving commercial space. What sets it apart from any other inner city apartment development is the standout heritage façade these dwellings are housed within, intentionally remaining as a key feature of the aptly named development.

Combining luxury and an eco friendly design

Masterful architects SJB have taken careful consideration in developing the unique architecture of these apartments, in order to respect the existing factory façade and build upon the raw, natural aesthetics of the building, to create a federation warehouse design that embodies an industrial-luxe feel. Original 1920 materials from the Chubb factory have been given a new lease on life, and repurposed within the building’s communal areas to deliver a truly modern edge.

The exterior of this multi development has been softened with leafy surrounds and climbing plant life that hang off terracotta balustrades, which have been cleverly designed to absorb moisture and provide nutrients to the plants. The building is also complemented by private rooftop gardens for the penthouse terrace apartments, making it one of the greenest developments in Waterloo.

All of this combined with the sleek contemporary interior styling by Coco Republic, and what you have is an uncompromising lifestyle in a prime location just 4km from the Sydney CBD.

Sustainable transport links

One of the big drawcards for living in Waterloo is accessibility. There’s no need to worry about garage space for your car when transportation options are all within reach. Iconic is located on Elizabeth Street, just an easy 500 metre walk to Green Square Train Station, and if you’re an avid cyclist, the newly constructed 2.4km cycleway that connects Green Square to the CBD is a breath of fresh air. Plus, you won’t have to refer to another bus timetable again, with high frequency metro buses connecting North Sydney with the city centre every 10 minutes.

Walkability is something of a buzzword in the property circle. It refers to how friendly an area is to walking, and Waterloo is hands down a walkable place to live with endless shopping, a flourishing food scene, trendy bars and pubs, and lush public open spaces all accessible by foot. It’s inner city location also means you’re never far from some of Sydney’s biggest attractions.

Why invest in Waterloo?

The experts couldn’t be more right when they say Waterloo is one of the next property hotspots to watch out for. With a high rental value and over 75% of properties being rented, this suburb is never short of tenants.

Occupants are highly skewed in favour towards professionals and young singles with over 50% of residents aged between 20-34. And it comes as no surprise with the popularity of inner city apartment living on the rise – a trend that is showing no signs of slowing down.

Iconic by Thirdi Group is located on 830 Elizabeth Street, Waterloo. If you want to learn more about your investment opportunities, register here for a complimentary property investment report or call us on 0294097200