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It’s rare when a development offers the perfect balance of a timeless Heritage building, industrially inspired design and bespoke apartments all in a single location.

Its status as a ‘boutique’ development has been embraced, consisting of just 76 beautifully designed apartments and an active commercial space, housed within the building’s remarkable CHUBB ‘heritage’ building.

Located near the heart of the city at 830 Elizabeth Street Waterloo, ICONIC is under 500 meters to the Green Square train station and shopping precinct and directly across the road from Waterloo Park.

The development is spread over 5 levels (excluding commercial) with Level 1 offering an exclusive mix of one and two bedroom apartments. The floor plans on Level 2 through to 4 have a range of one, two and three bedroom apartments.

The Penthouse Terrace level has its own unique layouts where apartments have been adjusted slightly and deliver impressive city and district views from their living rooms, bedrooms as well as their private roof top terrace gardens.

The combination of the above elements has allowed us to create something truly amazing for Sydney’s property market.



Waterloo is fast becoming one of Sydney’s biggest epicentres of next generation culinary and designs scenes. With an incredible selection of Cafes, trading restaurants and shops, Waterloo caters to the artistic, the savvy and the selective


Placed in the heart of it all, Waterloo is conveniently located just 4km from the centre of Sydney’s CBD.

Its inner-city position means that when it comes to transport, ICONIC is spoilt for choice, with Green Square Train Station a 500 meter walk from the development.


With its eclectic mix of fashion and specialty design stores, Waterloo and its surrounds are fast becoming one of Sydney’s most vibrant, artistic and cultured shopping destinations.

Its location allows for easy access to some of Sydney’s largest shopping centres, delivering the most discerning shopper a wide range of options.


Home to the trendy Danks Street, Waterloo offers you some of Sydney’s best when it comes to food and beverages. With a flourishing food scene, Waterloo comes with endless eating options.

Full with culinary entrepreneurs, Waterloo provides everything from mouthwatering canapés, cocktails and fine dining to trading bars and pub food in just minutes from the ICONIC.


Humming with the right mix of everything, ICONIC’s location leaves it enriched with connections. Close to some of Sydney’s biggest attractions, this creative village contains a multitude of Sydney’s most sought after private and public parks.

Within walking distance of ICONIC you can find the beautiful Waterloo Park, Centennial Park, Sydney Football Stadium and Moore Park Golf Course.


ICONIC represents a rare opportunity for property seekers to obtain a uniquely designed residential apartment within a hot spot of Sydney.

Great architecture fulfills functional necessities but also expresses place, community and the era in which it was built. The rich history of the Chubb Factory, which was built in 1921, has added another layer of responsibility and respect to our design.

We want to maintain this beautiful heritage building, while bringing it to our modern age. The rounded boundaries, terracotta blades, and climbing plant life emerge from the redbrick sawtooth factory to create something truly iconic.

Our passion for ICONIC’s architecture is further articulated inside the apartments; In these spaces, we saw an opportunity to display our design integrity, creative knowledge and expertise.




When Coco Republic was approached to collaborate on the interior creative direction for the apartments, we were instantly drawn to the project due to its fresh approach to the multi-development market in Sydney.

We love that the materials are kept simple and honest and that the floor plans are true to the easy lifestyle we all seek. From timbers, to stone, to custom joinery, it is this individual personality that we believe makes ICONIC an exciting project to be involved in.

With Coco Republic’s eye for detail, we have set out to furnish the interiors in a way that complements the apartment’s architectural design.


Senior Interior Designer




A style and grace unmatched in Waterloo

Located only 4km away from the bustling centre of Sydney, Waterloo is an emerging inner-city hot spot that is home to a diverse range of residential, light industrial and commercial property.

Waterloo is part of the local government area of the City of Sydney and is serviced by the State Transit Authority buses and has Redfern & Green Square train stations nearby, with Green Square under 500 meters walk from the development.

Surrounded by the suburbs of Darlinghurst to the north, Chippendale and Haymarket to the west, Moore Park and Paddington to the east and Redfern and Surry Hills to the south, Waterloo’s central location makes it convenient for homeowners and never short of tenants.

With major amenities such as Sydney University, UTS, Moore Park and Fox Studios in such close proximity, Waterloo offers inner-city convenience at its best.



Development Team


Iconic is proud to be associated with some of Australia’s leading businesses

Thirdi Group

Thirdi Group (pronounced ‘Third Eye’) is one of Australia’s leading property development firms with an enviable track record in successfully delivering large-scale residential projects across Australia.

Milligan Group

Milligan Group has been changing the face of Sydney for years, working with many of Australia’s leading minds in design & architecture to create a new standard of apartment living in Sydney.


CBRE is the world’s premier, full-service real estate services company. Operating globally, the firm holds a leadership position in virtually all of the worlds key business centres.


SJB are leaders in the built environment, producing intelligent responses that engage, activate and serve those who use them. They are architects, interior designers, planners and urban designers who share a vision for the built environment.

Coco Republic

Coco Republic has established itself in the market place as a ‘leading furniture and design brand’. Coco Republic’s extensive range of chic, discreetly-elegant furniture (for both indoor/outdoor) and stylish homewares are the product of 35 years of experience in the industry.


ARTi is one of Australia’s leading Augmented Reality (AR) creators, focusing on platforms and solutions for the property development industry, pushing the boundaries of innovation in combining the latest technologies to deliver an experience never been had before.


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